Branding

A brand is the mental image or feeling, created by the consistent use of a logo, colors, words, and story telling. The goal in building a brand image is recognition and loyalty. This may be your favorite computer, automobile, or sugary drink. I avoided using brand names to prove a point. Admit it, a brand came to mind for each of the above and they all came with an emotional response! Brands are built over time using repetition and consistency. Consistency is key.

Created after the client referred to her assisted living facility as a loving home.
This culminated in a design that has an impression of a sidewalk leading into a heart-shaped home.

Brand for a Christian based counseling company. One of the goals in counseling is to help one find there way. A compass gives direction. The design included a modern font with a cross shape over the “O” in “Point” symbolizing a compass face.

Client wanted a contemporary logo and a watermark for her new business.
Red and black were her favorite colors.

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